Pascalle Govers is an interim Insights Leader with ~20 years of experience and a passion for understanding Consumer Behaviour.
Pascalle loves using her expertise leading and coaching teams, as well as supporting and challenging business decision making - always advocating consumer focus. She has a track record of working for global top tier companies, such as Heineken, Danone, Philips and Unilever.
She is pragmatic as well as rigorous, works independently while at the same time enjoys being part of a team.
Pascalle was involved in many innovation insights projects, while also leading the development of SKIMs Innovation Research portfolio. She was an inspiration for the people at SKIM, who learned a lot from her, especially how to be more consultative. Her outstanding social skills and insight expertise are key success factors in everything that she achieved with the SKIMmers and with SKIM's clients!
It was a real privilege to have worked with Pascalle in her Innovation role in Unilever CMI. In addition to the impeccable project management and consultancy, Pascalle brings rigour and strategic thinking to the project team as well as her extended functional team, and actively brings the outside in to inspire the team on both technical and soft skills.
While working for Heineken Pascalle was able, not only to deliver above expectations on her projects, but also to challenge her direct and extended team in a very supportive and collaborative way. She raised the bar of our CMI-team by coaching and giving her own example. Specific for Pascalle are discipline, attention for detail, knowledge of the business, commercial attitude and building strong relationships in the workplace, with suppliers and with senior stakeholders. I highly recommend Pascalle as a committed and senior research & marketing professional.
Pascalle heeft bij Bouwend Nederland de toegevoegde waarde geleverd die wij zochten: dankzij Pascalle haar kennis, scherpe en kritische geest konden wij een professionaliseringsslag maken, zowel op proces als inhoud. Niet in de laatste plaats is Pascalle iemand met wie het een plezier is om samen te werken!
Pascalle has managed her a.i. role and responsibilities beyond my expectations. Pascalle recommended and implemented improvements and was a constructive partner during business and marketing meetings. On top of that is Pascalle a pleasant colleague to work with and she was valued by me and the entire marketing team at PPG Architectural Coatings. I would highly recommend Pascalle.
Pascalle knows her stuff, is professional and speaks her mind.